After a warm reception at IFA in Berlin, the site made its U.S. debut at CES, months later. The in-person experience was creatively integrated with the online interactive one, leading to an innovative and compelling presentation of the new suite of Sony products and devices. The Takeaway

GLOBAL CAMPAIGN CREATIVE

Sony Connected World

As part of the launch of Sony’s anthemic campaign - Connected World - Fi created a companion website featuring interactive product demos and experiential proof points. 


The site debuted at IFA in Berlin, one of the world’s leading consumer electronics trade shows, and then expanded for the main launch at CES in Las Vegas.

Project 4 - ScreenshotProject 4 - Screenshot