There were certainly opportunities to follow one of these established models, but we saw an entirely new category to suit the specific needs and objectives of Wacom… Let’s call it the Experiential site. We’re thinking: let the user experience what it’s like to own and use the product. Of course the user is never alone, the site helps guide them to the correct product through intuitive suggestions and a new, humanised product finder.
The New Wacom.com
Wacom is known the world over by creative professionals and hobbyists alike. This is a story profiling the results of a full redesign for wacom.com, from the ground up. This required a digital showroom for several new product lines, built to suit the broader marketplace of everyday users.