Airports throughout the world are changing with the times. With new technologies available, consistent cost pressures, and increasing focus on customer experience, airports are looking for ways to improve and position themselves for the future.
Google—from the start—has been a dominant force, shaping the way we experience and consume the internet. Their products and services touch our lives every single day, all in service of their grand mission: “To organize the world’s information and make it universally accessible and useful.”
Art, creativity, ideas and imagination. Nice to have and enjoy but, in a business context, their relevance has historically been a bit unclear.
Premera Blue Cross—serving over 2M customers in the Pacific Northwest—embarked on a five-year enterprise transformation journey, looking to increase efficiency, better meet ever-changing market demands, and above all to deliver superior service to their customers. As they like to say, their customers are at the center of all they do. It’s all about the customer.
Crafted creative messaging and UX copy for the new Intel.com home page and product pages, in support of their Jim Parsons campaign. This work boosted sales and online conversions for these products by over 25%.
Global Campaign Creative
Helped define a clear and authentic brand identity and brand positioning framework; crafted website copy that led to a 66% YOY growth in site-driven revenue.
Brand development & website copywriting
Co-produced, crafted, and edited a proactive exercise with Fantasy Interactive where we reimagined the future of airline websites if they better leveraged the vast opportunities offered by the digital interactive medium. Once launched, we were contacted by over 50 different airline and OTA firms, got covered in Wired, and even picked up an SOTD award.
Creative Exploration
Helped an experienced life coach launch his brand: Crafted a uniquely authentic brand identity deck, identified a market niche via a robust brand positioning framework, and delivered a powerful name and website messaging in line with the new strategy.
Brand development & website copywriting
Helped a growing marketing agency strongly position themselves for success in a crowded marketplace, with a 360-degree brand refresh exercise. The agency continues to experience a significant increase in page views, average page view time, and conversions.
Brand development & website copywriting
Crafted a compelling and detailed embedded journalism piece, supporting Fantasy Interactive’s bold redesign of usatoday.com which dramatically disrupted the online news space.
Case study