Skip to content

Frequently Asked Questions (FAQ):

Your questions, answered.

If you need any help with brand strategy consulting, brand content strategy, or actual copywriting, we’re standing ready.

If you’re an ambitious young company, all the better: We’re a dedicated startup branding agency specializing in small business branding and messaging. Chris has spent decades working on B2C and B2B brand strategy at top branding agencies, and now he applies this wealth of knowledge and experience to your benefit.

Here’s a detailed list of our services:

  • Brand Identity: Wondering how to create a brand identity? Through deep collaboration with your key stakeholders, we’ll craft a Brand Identity that’s unique and authentic to you, outlining your brand essence, your USPs, and clearly differentiating you from the competition.
  • Brand Positioning Strategy: We’ll help you identify and understand your most valuable audience, and position your brand to reach them most effectively. Our Target Audience Persona study (including a brand positioning statement) empowers you to establish a brand positioning framework for emotional resonance by aligning interests with your defined target audience. No more googling, “How to find your target audience.”
  • Website Copywriting: We’ll craft compelling, powerful messaging that ably reflects your brand voice and tone, and resonates emotionally with customers. Lighting up their hearts and minds, motivating them to take action (read: sales).
  • Ongoing Copy Support: Need a brand copywriter for diverse copywriting requirements? We’ll provide thorough research and copywriting/writing work, multimedia: across every customer touchpoint, from articles and ads, to video scripts, tradeshow collateral, campaigns, and pitches.
 
  • For Brand Foundation work, (i.e. Brand Identity to Main Narrative Copywriting), the fee is upward of $5000. Good work is not cheap, and cheap work can often be punishingly expensive, down the line. As our clients will tell you—the returns on our good work far exceed your total investment.

  • For Brand Growth & Extension: Need ongoing copy support?
    Our brand copywriters are standing ready—tell us more, and we’ll work out something in line with your requirements.

Looking for a customized package?
We’ll be happy to accommodate you. Let’s talk.

 

We take 50% of the fee as a deposit. The remaining 50% is due upon final delivery. We accept payments via credit card, ACH or wire transfers, and checks.

It takes approximately 60-90 days for the entire lifecycle, from Brand Clarity (i.e. crafting a Brand Identity) through to Brand Resonance (i.e. Main Website Narrative). Once complete, you’re armed with unique, authentic, resonant branding and communication materials (the cornerstones of your brand messaging strategy and brand communication strategy), ready to move your defined target audience.

We’ve written about our process in detail here; but we’re happy to explain it over a call if you have more questions.

Yes. We are fully remote, and well experienced with making this the most efficient and effective approach; but, in-person sessions can be arranged, on a case by case basis.

Yes, absolutely.
In fact, we offer a service called Pitchcraft. Chris has been crafting and collaborating on winning pitches for over 20 years.

Have more questions?

Our portfolio spans many sectors and areas of expertise—including brand strategy consulting and messaging—and we share personal interest in tech, finance, wellness, entertainment, and retail.

We do both—talk to us, and we’ll recommend what might work best for you. Facilitation of sessions driven by Design Thinking strategy and practice is a specialty we offer. This is ideal for helping find clarity and solutions for particularly thorny challenges pertaining to any aspect of your business.

No—we focus exclusively on brand strategy consulting, brand messaging strategy, and content execution, not on dissemination of content or brand marketing strategy; we leave that to others who specialize in that area.

Happy to make a referral, just let us know.

No—we’re a brand strategy company focusing exclusively on branding, brand messaging strategy, and content execution, not on digital marketing or SEO optimization; we leave that to others who specialize in that area.

We are happy to make referrals, please just let us know more about your specific needs.

Sure, but typically in these cases it’s best to start fresh, to ensure that your copy is truly aligned with your brand essence, and the interests of your defined target audience. This way, you’re assured of well-founded strategic messaging that performs significantly better than before.

 

This is our call to action—to restore your faith in freelance talent.

Also, we come aboard as invested partners and consultants, rather than with a freelance mindset—we’re determined to see you reach your business objectives, and grow.