Helped launch Sony’s ‘Connected World’ campaign with a companion website featuring interactive product demos and experiential proof points. As Senior Producer on the Sony account, I wrote and edited all copy, managed its translation into 33 languages, and produced the interactive website that later went live at Sony.com
Global Campaign Creative
Crafted and delivered a clear brand identity and powerful brand positioning for this SME, to differentiate it from its competitors and establish its authentic pioneer status. The refreshed website content led to improved brand perception and conversions.
Brand development & website copywriting
Conceived, planned, produced, and launched a global sweepstakes promotion (Hard Rock Mystery Tour, which won a Telly Award) that drove up in-store traffic by over 15% vs. same period the previous year.
Campaign messaging
Developed and enhanced creative messaging campaigns for in-store promotions, which drove sign-ups and purchases to exceed levels from any previous quarter; online conversions increased by over 18%.
Campaign messaging
Developed creative messaging campaign work, which led to total blood donations increasing by over 30% vs. donations the previous year.
Campaign messaging
Crafted creative messaging for Project Re: Brief: an audacious labor of love that reimagined four classic ads, while pushing the boundaries around the marriage of creativity and technology.
Global campaign
Developed UX brand content strategy and creative messaging for the Kids’ Choice Awards (KCA) iOS app, which saw in-app engagement and voting—their key objective/metric—increase by 20% YOY.
Case study
Showcased an ambitious EA Madden campaign via a powerful, strategically crafted case study. Fantasy worked with EA Madden to extend their billion-dollar franchise to the net—this detailed write-up brought to life the process and outcome of this project.
Case study
