Our work helped to shift the brand from their origins as a hardware provider into a multi-dimensional company—with the capacity to branch into new lines of business, and build their resilience to the changing investment landscape along the way.
Crafted creative messaging and UX copy for the new Intel.com home page and product pages, in support of their Jim Parsons campaign. This work boosted sales and online conversions for these products by over 25%.
Global Campaign Creative
Co-produced, crafted, and edited a proactive exercise with Fantasy Interactive where we reimagined the future of airline websites if they better leveraged the vast opportunities offered by the digital interactive medium. Once launched, we were contacted by over 50 different airline and OTA firms, got covered in Wired, and even picked up an SOTD award.
Creative Exploration
Conceptualized, wrote, and edited a social action campaign for Intel, in line with their mission of moving toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. This project was primarily a content strategy puzzle to solve, and puzzles are our jam.
Campaign messaging
Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.
Global Product Launch
Crafted and delivered a clear brand identity and powerful brand positioning for this SME, to differentiate it from its competitors and establish its authentic pioneer status. The refreshed website content led to improved brand perception and conversions.
Brand development & website copywriting
Conceived, planned, produced, and launched a global sweepstakes promotion (Hard Rock Mystery Tour, which won a Telly Award) that drove up in-store traffic by over 15% vs. same period the previous year.
Campaign messaging
Developed and enhanced creative messaging campaigns for in-store promotions, which drove sign-ups and purchases to exceed levels from any previous quarter; online conversions increased by over 18%.
Campaign messaging
Developed creative messaging campaign work, which led to total blood donations increasing by over 30% vs. donations the previous year.
Campaign messaging
Crafted creative messaging for Project Re: Brief: an audacious labor of love that reimagined four classic ads, while pushing the boundaries around the marriage of creativity and technology.
Global campaign