Helped an experienced life coach launch his brand: Crafted a uniquely authentic brand identity deck, identified a market niche via a robust brand positioning framework, and delivered a powerful name and website messaging in line with the new strategy.
Brand development & website copywriting
Helped a growing marketing agency strongly position themselves for success in a crowded marketplace, with a 360-degree brand refresh exercise. The agency continues to experience a significant increase in page views, average page view time, and conversions.
Brand development & website copywriting
Conceptualized, wrote, and edited a social action campaign for Intel, in line with their mission of moving toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. This project was primarily a content strategy puzzle to solve, and puzzles are our jam.
Campaign messaging
Crafted and delivered a clear brand identity and powerful brand positioning for this SME, to differentiate it from its competitors and establish its authentic pioneer status. The refreshed website content led to improved brand perception and conversions.
Brand development & website copywriting
Conceived, planned, produced, and launched a global sweepstakes promotion (Hard Rock Mystery Tour, which won a Telly Award) that drove up in-store traffic by over 15% vs. same period the previous year.
Campaign messaging
Developed and enhanced creative messaging campaigns for in-store promotions, which drove sign-ups and purchases to exceed levels from any previous quarter; online conversions increased by over 18%.
Campaign messaging
Developed UX brand content strategy and creative messaging for the Kids’ Choice Awards (KCA) iOS app, which saw in-app engagement and voting—their key objective/metric—increase by 20% YOY.
Case study