How a Google-led Creative Force United to Recreate Classic Ads for the Modern Web
Four complex sets of branded content, a feature-length documentary, and the requisite global navigation elements combined to present a unique challenge for our UX & Design teams.
How do you craft a digital experience that delivers all the wonder and beauty of a disparate array of creative content without crowding the interface or confusing the user?
The core challenge was to plan, design and develop an interactive experience that smoothly delivered a wide array of content across four clearly branded sections.
With the heavy lifting done for the ads and their delivery systems, focus shifted to the penultimate layer of the project: the website itself.
We set out to design and develop a sleek, intuitive interface that balanced the original ads with their modern counterparts... Desktop, mobile and tablet platforms.
A fleet of creatives set out to re-imagine four iconic campaigns in the modern world of Google, and digital technology. In the end, that marriage of creativity and technology was at the core of the experience, and the heart of the Project.