Google's Project Re:Brief
Project Re:Brief was conceived as an experiment to re-imagine what advertising can be, and push the boundaries around the marriage of creativity and technology.
This endeavor deployed a fleet of creative technologists to re-invent four iconic campaigns in the modern digital world. Please read on to learn the rest of the story behind the project.
I wrote, edited and produced the Case Study you see here. For the Project itself, I served as senior Producer for F-i and wrote and edited copy for the digital side.