![Google search result: Creative impact—Cannes Cyber Lion winner](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
to Recreate Classic Ads for the Modern Web
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Google search result: Creative impact—Cannes Cyber Lion winner Core Challenge](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Google search result: Creative impact—Cannes Cyber Lion winner Result - Cross-Platform Delivery](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
We set out to design and develop a sleek, intuitive interface that balanced the original ads with their modern counterparts...
Desktop, mobile and tablet platforms.
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Google search result: Creative impact—Cannes Cyber Lion winner The Takeaway](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
CASE STUDY
Google's Project Re:Brief
Project Re:Brief was conceived as an experiment to re-imagine what advertising can be, and push the boundaries around the marriage of creativity and technology.
This endeavor deployed a fleet of creative technologists to re-invent four iconic campaigns in the modern digital world. Please read on to learn the rest of the story behind the project.
![](https://chrisrubincreativ.com/wp-content/uploads/2021/12/Project-6-Screenshot-2.jpg)
My Role
I wrote, edited and produced the Case Study you see here. For the Project itself, I served as senior Producer for F-i and wrote and edited copy for the digital side.