25+ YEARS OF EXPERIENCE
AT YOUR SERVICE
They say it takes 10,000 hours of practice to develop true expertise, mastery.
What about 52,000 hours of single-minded focus on the craft? That should do it.
Chris Rubin, the founder of CRC, has spent the last 25+ years (over 52,000 working hours) developing and refining his brand strategy consulting and brand messaging strategy skills. And that’s just for work.
Chris reads (voraciously) and writes (copiously) in his free time, with an unbroken writing streak of at least 1500 words every day, for the last 7 years and counting.
All this to say that Chris and his team stand ready to accelerate your growth, built on this wealth of expertise and experience.
Movere is synonymous with Results.
It stands for emotionally-resonant branding and messaging that moves people and motivates them to take action (read: sales and conversions for you).
Movere transforms simple web copy into a branded experience—a virtual story—that evokes a powerful emotional response, organically and naturally, within the hearts and minds of your defined target audience.
Imagine you’re reading a delightful travel story set on an idyllic Greek island—before long, you start imagining yourself in the traveler’s shoes, living vicariously through them, feeling what they feel—and soon, you’ll be itching to buy that plane ticket to Santorini.
This is Movere at work.
“We are what we repeatedly do.
Excellence, therefore, is not an act but a habit”
- Will Durant
We write relentlessly.
Chris is on a currently unbroken streak of 1500+ words per day, for the last 7 years and counting. The rest of the Team is following close behind.
We’re lifelong learners.
We’re strong advocates for the growth mindset; never settling for good enough, believing that knowledge is fuel for growth. Also a common thread that connects our Team.