25+ YEARS OF EXPERIENCE
AT YOUR SERVICE

They say it takes 10,000 hours of practice to develop true expertise, mastery.

What about 52,000 hours of single-minded focus on the craft? That should do it.

Chris Rubin, the founder of CRC, has spent the last 25+ years (over 52,000 working hours) developing and refining his brand strategy consulting and brand messaging strategy skills. And that’s just for work.

Chris reads (voraciously) and writes (copiously) in his free time, with an unbroken writing streak of at least 1500 words every day, for the last 7 years and counting.

All this to say that Chris and his team stand ready to accelerate your growth, built on this wealth of expertise and experience.

Let’s move!

Movere is synonymous with Results.

It stands for emotionally-resonant branding and messaging that moves people and motivates them to take action (read: sales and conversions for you).

Movere transforms simple web copy into a branded experience—a virtual story—that evokes a powerful emotional response, organically and naturally, within the hearts and minds of your defined target audience.

Imagine you’re reading a delightful travel story set on an idyllic Greek island—before long, you start imagining yourself in the traveler’s shoes, living vicariously through them, feeling what they feel—and soon, you’ll be itching to buy that plane ticket to Santorini.

This is Movere at work.

The powerful combination of our skills, experience, and process delivers Movere with maximum efficiency.

Brand Clarity: Know thyself

- The advantage:
  For sustainable long-term growth, you need crystal clarity on your brand’s most authentic self, as an entity. As B2C and B2B brand strategy experts, we help you understand your brand’s purpose, strengths, values, and most importantly, what sets you apart from the competition: your USPs.

The outcome:

- Brand Strategy Consulting
- Competitive Marketplace Assessment (CMA)
- Foundational Messaging Brief (FMB): Verbal Brand ID deck—the crucial fundament of your brand communication strategy

Brand Clarity in action

Brand Positioning: Know your audience

- The advantage:
  Speak the secret language of your customers, winning their interest, patronage, and loyalty. We’ll help you identify and understand your most valuable audience, and position your brand to reach them most effectively. Our Target Audience Persona (TAP) study empowers your brand positioning framework by finding overlap among the interests of your brand and those of your defined target audience.

The outcome:
- Brand Positioning Strategy: Target Audience Persona (TAP) study + Brand Positioning Statement—a comprehensive deck that helps you roll out an impactful and conversion-focused brand marketing strategy

Brand Positioning in action

Brand Resonance: Move people with compelling messaging

- The advantage:
  Take the final leap toward securing growth. We craft branded, emotionally-resonant narratives—aka convertive copy—that sparks the hearts and minds of your potential customers—giving them the ‘feels’—motivating them to engage with your brand and become raving fans.

The outcome:

- Main Narrative messaging, i.e., a Website Home Page copy deck, including UX recommendations
- Supplementary branding support, if required: Brand Naming, Product Naming, Campaigns & Taglines

Brand Resonance in action

Brand Extension: Amplify impact with ongoing copywriting support

- The advantage:
  You have a strong brand foundation, and you’re ripe for growth. Time for compelling, brand-authentic messaging—aka convertive copy—that turns passive browsers into loyal customers. CRC works as your (remote) extended team of experienced brand copywriters, providing robust and strategic copywriting and research services, across media and every customer touchpoint.
- The outcome:
  - Ongoing copy support from articles and ads, to video scripts, landing pages, event collateral, and pitches, all edited and approved by Chris himself: our senior-most brand copywriter and strategist.

Brand Extension in action

Pitchcraft:
Pitching in for the win

Have a million-dollar RFP hot in the forge? When it comes to pitching, we’ve been tested by fire—Chris has been crafting and collaborating on winning pitches over the last 25 years, with tremendous success.

Most recently, for pitches targeting pieces of business $10M+, over a 12-month period, he achieved a win rate of 88%, with total new business revenues of $1B for his clients.

With CRC on your team, get ready to bring home the win. Chill the champagne.

88%
Win Rate

+26% vs. average

$1B+
in new
business

over 12-month period

Pitchcraft:
Pitching in for the win

Most recently, for pitches targeting pieces of business $10M+, over a 12-month period, he achieved a win rate of 88%, with total new business revenues of $1B for his clients.

With CRC on your team, get ready to bring home the win. Chill the champagne.

88%
Win Rate

+26% vs. average

$1B+
in new
business

over 12-month period

Not exactly sure which service is right for your brand strategy?
To find out, answer this 20-second quiz!

“…Chris has the ability to add his own voice and style to his writing, while working closely to our client's brief and strategy....”

— David

SVP Client Services

Global Ad Agency

“…We would strongly recommend Chris’ services for anyone in need of clear, effective, compelling branded content.”

– James

Sr. Director of Product

“…Chris’ deep passion for his work continues to push him, and clearly drives his creativity .”

– Todd C.

EVP Marketing

“CRC comes through for us every time; helping our clients build powerful, unique brands that establish critical mindshare with their targets…”

— Ash G.

Founder/CEO

Remark Growth Marketing agency

We hired Chris for a quick-turn project related to our brand messaging. In just two days, Chris polished and refined our core brand narrative to a point where, for the first time, we finally felt it truly represented the essence of who we are, and what we provide for our customers…”

– Yair L.

VP of Product

Money Lion

“... Chris is an accomplished ACD who I would hire again in an instant.”

– Colin J.

Founder

Omencraft® Design Agency and the pop-art brand Karma Ace®

“We worked with Chris for our brand narrative refresh, and we were not disappointed…The final copy and messaging was everything we had been trying to say, much better said.”

– Jeffrey J.

Founder/CEO

Apto Solutions

“We have been long-time collaborators with CRC for our monthly copy and brand messaging needs. Chris was quick to understand the banking sector, our brand essence, and tone of voice; and then was able to turn around excellent communication pieces and content in just a few days...”

– Christina C.

Director, Communications & Brand

BlueVine

“…CRC has a track record of delivering outstanding results, on-time, with maximum efficiency and returns.”

— Junko U.

Director of Operations

Remark Growth Marketing agency

“…From delivering a meaningful, unique name, to identifying a niche target audience, and composing relevant messaging, CRC has helped me bring my brand to life better than I could have imagined.”

— Drew M.

Founder

Growth In Sight

“From the get-go Chris was professional and easy to work with. I would recommend him to anyone looking for a writer with original ideas who can work with a wide range of personalities and assignments.”

— Martin L.

Group Program Director

Global Ad agency

“Chris explains complex concepts in simple terms and "gets" the bigger picture of what needs to be achieved. He is great fun to work with and an asset to any team."

— Rick B.

Brand Creative Director

Dropbox

"Chris' passion affords him the ability to deliver on a very creative level, across multiple disciplines."

— Thad K.

Founder/CEO

BusinessOnline

"Chris is a passionate client advocate that has a unique ability to work well with a diverse group of individuals.'

— Jeremiah N.

VP, Digital & Marketing Ops

"I consider Chris to be an expert on all the latest trends in interactive marketing, you can be sure to count on his expertise."

— Laura W.

SVP, Experience Strategy

Global Ad agency

"Chris is creative and dedicated... with a passion for quality, and clear communications."

— Dana T.

Founder/CEO

Fashion & Digital Marketing

"Chris was a strong contributor to the creative success of the agency. He was organized, flexible and very good with clients. A pleasure to work with."

— Judy H.

SVP, Creative

Ad agency

"I found Chris to be both strategic and entrepreneurial minded. This gives him the unique ability to clearly see innovative opportunities—a strong forward thinker."

— Stephen H.

Founder

RTC

“We are what we repeatedly do.
Excellence, therefore, is not an act but a habit”

- Will Durant

We write relentlessly.

Chris is on a currently unbroken streak of 1500+ words per day, for the last 7 years and counting. The rest of the Team is following close behind.

We read voraciously.

Books (and reading) have been our dominant pursuit since childhood. This is a pre-requisite for all Team members.
Our favorite reads

We’re lifelong learners.

We’re strong advocates for the growth mindset; never settling for good enough, believing that knowledge is fuel for growth. Also a common thread that connects our Team.

If you need any help with brand strategy consulting, brand content strategy, or actual copywriting, we’re standing ready.

If you’re an ambitious young company, all the better: We’re a dedicated startup branding agency specializing in small business branding and messaging. Chris has spent decades working on B2C and B2B brand strategy at top branding agencies, and now he applies this wealth of knowledge and experience to your benefit.

Here’s a detailed list of our services:

Brand Identity: Wondering how to create a brand identity? Through deep collaboration with your key stakeholders, we’ll craft a Brand Identity that’s unique and authentic to you, outlining your brand essence, your USPs, and clearly differentiating you from the competition.

Brand Positioning Strategy: We’ll help you identify and understand your most valuable audience, and position your brand to reach them most effectively. Our Target Audience Persona study (including a brand positioning statement) empowers you to establish a brand positioning framework for emotional resonance by aligning interests with your defined target audience. No more googling, “How to find your target audience.”

Website Copywriting: We’ll craft compelling, powerful messaging that ably reflects your brand voice and tone, and resonates emotionally with customers. Lighting up their hearts and minds, motivating them to take action (read: sales).
Ongoing Copy Support: Need a brand copywriter for diverse copywriting requirements? We’ll provide thorough research and copywriting/writing work, multimedia: across every customer touchpoint, from articles and ads, to video scripts, tradeshow collateral, campaigns, and pitches.

For Brand Foundation work, (i.e. Brand Identity to Main Narrative Copywriting), the fee is upward of $5000. Good work is not cheap, and cheap work can often be punishingly expensive, down the line. As our clients will tell you—the returns on our good work far exceed your total investment.
For Brand Growth & Extension: Need ongoing copy support?
Our brand copywriters are standing ready—tell us more, and we’ll work out something in line with your requirements.

Looking for a customized package?
We’ll be happy to accommodate you. Let’s talk.

It takes approximately 60-90 days for the entire lifecycle, from Brand Clarity (i.e. crafting a Brand Identity) through to Brand Resonance (i.e. Main Website Narrative). Once complete, you’re armed with unique, authentic, resonant branding and communication materials (the cornerstones of your brand messaging strategy and brand communication strategy), ready to move your defined target audience.

25+ YEARS OF EXPERIENCE
AT YOUR SERVICE

Pitchcraft:
Pitching in for the win

88%
Win Rate

+26% vs. average

$1B+
in new
business

over 12-month period

Pitchcraft:
Pitching in for the win

88%
Win Rate

+26% vs. average

$1B+
in new
business

over 12-month period

“We are what we repeatedly do.
Excellence, therefore, is not an act but a habit”

- Will Durant

We write relentlessly.

We read voraciously.

We’re lifelong learners.

Your questions, answered.

Have more questions?

Let’s network

Expertise

Process

Experience

Results

Steal This

Quick Answers

25+ YEARS OF EXPERIENCE AT YOUR SERVICE

Pitchcraft: Pitching in for the win

88%Win Rate

+26% vs. average

$1B+in newbusiness

over 12-month period

Pitchcraft: Pitching in for the win

88%Win Rate

+26% vs. average

$1B+in newbusiness

over 12-month period

“We are what we repeatedly do. Excellence, therefore, is not an act but a habit”

- Will Durant

We write relentlessly.

We read voraciously.

We’re lifelong learners.

Your questions, answered.

Have more questions?

Let’s network

Expertise

Process

Experience

Results

Steal This

Quick Answers

25+ YEARS OF EXPERIENCE
AT YOUR SERVICE

Pitchcraft:
Pitching in for the win

88%
Win Rate

$1B+
in new
business

Pitchcraft:
Pitching in for the win

88%
Win Rate

$1B+
in new
business

“We are what we repeatedly do.
Excellence, therefore, is not an act but a habit”