Pitching for a growth-critical RFP?
Your chances of a win increase dramatically when you have the right communication partner in your corner.
A strategist with a proven record of winning million-dollar pitches under high-stress situations.
Creating a pitch that moves people and wins business hinges on a single strategy:
It starts with finding shared interests between the brands involved, and then speaking to these aligned motivations via emotionally-resonant messaging… A branded story that moves people—gives them the feels—motivating them to partner with your company immediately.
Don’t forget—B2B is still B2C. The B is composed of decision-makers, your target Customer for the pitch.
And for those who think emotions don’t come into play with B2B brands, a 2017 Forrester study shares an interesting insight:
According to the report, “99% of our decision-making is based on emotional algorithms, not rational evaluation, which means that ‘emotions’ and ‘feelings’ play a central role in all decision-making processes, even when it comes to B2B customers.”
Bottom line: To win clients, you need to move them, lighting up their hearts and minds.
And at CRC, we know just how to do that—our entire approach centers around emotionally-resonant messaging… We call it Movere.
88% win rate.
Over $1 Billion in new business.
That’s the impact of Chris’ expertise.
Chris spent over a year as Head Writer at a top-tier consulting firm, working on proposals to win new business. This consulting behemoth is stacked with star players, and top industry ratings as well. But to distinguish those teams from their hungry competition—and increase their win rate by 26%—strategic creativity was the key.
Every pitch was like a startup brand, where the team moved from a 3-hour download session to a fully-formed creative identity, lexicon, and narrative within a few weeks’ time. And every pitch had an indisputable metric, to measure their creative success… winning.
Over a 12-month period, Chris achieved a win rate of 88%, with total new business revenues of $1B.
This experience tested and enhanced every aspect of Chris’ abilities—in an extremely high-pressured environment—forging and sharpening his strategic creative skill set to a very fine point.
Now Chris and his team are ready to bring all of this to bear, working with brands who like to win.
+26% vs. average
over 12-month period
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