And the needle: on brand conversions, sales, and growth.
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Your questions, answered.
What does CRC do, exactly?
If you need any help with brand strategy consulting, brand content strategy, or actual copywriting, we’re standing ready.
Here’s a detailed list of our services:
Brand Identity: Through deep collaboration with your key stakeholders, we’ll craft a Brand Identity that’s unique and authentic to you, outlining your brand essence, your USPs, and clearly differentiating you from the competition.
Brand Positioning Strategy: We’ll help you identify and understand your most valuable audience, and position your brand to reach them most effectively. Our Target Audience Persona study empowers you to establish a brand positioning framework for emotional resonance by aligning interests with your defined target audience.
Website Copywriting: We’ll craft compelling, powerful messaging that resonates emotionally with customers. Lighting up their hearts and minds, motivating them to take action (read: sales).
Ongoing Copy Support: We’ll provide thorough research and copywriting/writing work, multimedia: across every customer touchpoint, from articles and ads, to video scripts, tradeshow collateral, campaigns, and pitches.
What’s the minimum investment required for the different services you offer?
For Brand Foundation work, (i.e. Brand Identity to Main Narrative Copywriting), the fee is upward of $5000. Good work is not cheap, and cheap work can often be punishingly expensive, down the line. As our clients will tell you—the returns on our good work far exceed your total investment.
For Brand Growth & Extension: Need ongoing copy support? Tell us more, and we’ll work out something in line with your requirements.
Looking for a customized package? We’ll be happy to accommodate you. Let’s talk.
How do payments work?
We take 50% of the fee as a deposit. The remaining 50% is due upon final delivery. We accept payments via credit card, ACH or wire transfers, and checks.
What’s the average lead time—how long will the entire Brand Foundation process take?
It takes approximately 60-90 days for the entire lifecycle, from Brand Clarity (i.e. crafting a Brand Identity) through to Brand Resonance (i.e. Main Website Narrative). Once complete, you’re armed with unique, authentic, resonant branding and communication materials, ready to move your defined target audience.
What’s your process?
We’ve written about our process in detail here; but we’re happy to explain it over a call if you have more questions.
Do you work remotely / in-person?
Yes. We are fully remote, and well experienced with making this the most efficient and effective approach; but, in-person sessions can be arranged, on a case by case basis.
Do you collaborate on pitches?
Yes, absolutely. In fact, we offer a service called Pitchcraft. Chris has been crafting and collaborating on winning pitches for over 20 years.
Which industries do you specialize in?
Our portfolio spans many sectors, but we do have a personal interest in tech, finance, wellness, entertainment, and retail.
Do you conduct interviews in your brand strategy consulting sessions, or do you hold group sessions?
We do both—talk to us, and we’ll recommend what might work best for you.
Do you do any PR work, such as placement in mainstream media, etc.?
No—we focus exclusively on brand strategy consulting, brand content strategy, and content execution, not on dissemination of content or marketing; we leave that to others who specialize in that area.
Happy to make a referral, just let us know.
Do you provide marketing services such as digital marketing, SEO optimization, etc.?
No—we focus exclusively on brand strategy consulting, brand content strategy, and content execution, not on digital marketing or SEO optimization; we leave that to others who specialize in that area.
We are happy to make referrals, please just let us know more about your specific needs.
We already have web copy created by another copywriter, but we aren’t happy with it—can you edit it, please?
Sure, but typically in these cases it’s best to start fresh, to ensure that your copy is truly aligned with your brand essence, and the interests of your defined target audience.
This way, you’re assured of well-founded strategic messaging that performs significantly better than before.
We’ve had a bad experience with freelancers before…
This is our call to action—to restore your faith in freelance talent.
Also, we come aboard as invested partners and consultants, rather than with a freelance mindset—we’re determined to see you reach your business objectives, and grow.