Conceived, planned, produced, and launched a global sweepstakes promotion—Hard Rock Mystery Tour. The music video won a Telly Award, and the promotion itself drove up in-store traffic by over 15% vs. same period the previous year.

Wrote, edited, and published long-standing quarterly international newsletter, translated into 30 languages and distributed to 65+ countries.

Also conceived, wrote, edited, and published monthly international newsletter, also translated into 30 languages and distributed to 65+ countries.