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EA Madden

EA approached Fi to help them extend the billion-dollar Madden NFL franchise to the web, and this is a behind the scenes look at the process and outcome.

This was only the second case study I wrote and produced for Fi, but the narrative structure implemented with the prior CS launch seemed to be holding strong. 

My Role

I wrote, edited and produced the Case Study you see here. Some copy suggestions made it into the actual product.