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The New

Wacom is known the world over by creative professionals and hobbyists alike. This is a story profiling the results of a full redesign for, from the ground up. This required a digital showroom for several new product lines, built to suit the broader marketplace of everyday users.

We set out to imagine a product site that inspires you. A place to showcase and celebrate creativity, and the global creative community. Intuitive, smooth, simple, clear: such was the vision and this is a perspective on the process, and its outcome.

My Role

Another embedded journalism piece, behind the scenes at a world-class digital agency. I served as writer, editor and producer.