Intel: In Pursuit of Conflict-Free
Intel’s CEO Brian Krzanich set Intel® on a conscious mission toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. We were tasked with launching a
“social action campaign”, with this special section of Intel.com as the official outpost to draw the reader in quickly, inform them clearly, then offer easy options for getting involved.
During my 2014 run at Razorfish, I got my first opportunity to serve as Associate Creative Director on the Intel account. For this project, it was primarily a content strategy puzzle to solve. (I love those.) From there I wrote and edited the full narrative, headlines, and calls to action.