![Intel: Action-oriented messaging for a ‘Social Action Campaign’](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
![Intel: Action-oriented messaging for a ‘Social Action Campaign’ Slide 2](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
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![Intel: Action-oriented messaging for a ‘Social Action Campaign’](http://chrisrubincreativ.com/wp-content/plugins/revslider/public/assets/assets/dummy.png)
CSR CAMPAIGN
Intel: In Pursuit of Conflict-Free
Intel’s CEO Brian Krzanich set Intel® on a conscious mission toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. We were tasked with launching a
“social action campaign”, with this special section of Intel.com as the official outpost to draw the reader in quickly, inform them clearly, then offer easy options for getting involved.
![](https://chrisrubincreativ.com/wp-content/uploads/2022/01/Project-5-Screenshot-annotated-d.jpg)
My Role
During my 2014 run at Razorfish, I got my first opportunity to serve as Associate Creative Director on the Intel account. For this project, it was primarily a content strategy puzzle to solve. (I love those.) From there I wrote and edited the full narrative, headlines, and calls to action.