A large, focused team of creative partners came together to support Google with the landmark launch of the Chrome browser in Asia. This is the story behind the execution of a core concept: An interactive digital retelling of a classic work of Asian literature.
The end result included handcrafted artwork, layered visual storytelling, digital physics, and seamless Google product integration. This was the third case study I wrote and produced for Fi, and it felt like we were hitting our stride here.
I wrote, edited and produced the Case Study you see here. Some copy suggestions made it into the actual product.