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This was the very first case study conceived and produced within the new narrative structure and flow that I personally created after my arrival a few months prior. It’s easy to compare this one to later case studies and see that we were still finding our way a bit here. 

This project was relatively simple compared to any case study subject that came after it, and that was a bit of luck. With that in mind, please read on for the story behind the conception, creation and delivery of this very popular iOS application.

My Role

I was confronted with a massive opportunity: To join a renowned Case Study powerhouse (F-i) and significantly raise the bar even further, via content strategy and narrative structure… and I pounced. I wrote, edited and produced the Case Study you see here.