GLOBAL PRODUCT LAUNCH
Intel's Core M Processor
Intel launches a new version of their top-end processor every two years. For 2014, it was all about Core M. The 6th Generation Intel Core processors were built on a groundbreaking new 14nm manufacturing process, which meant more power from less energy, faster response times and significantly increased battery life.
This latest processor was purpose-built for mobile devices, and the 2 in 1 form factor was positioned to be the perfect alternative to multiple devices. We set out to clearly convey the key benefits, and engage users with a long-scroll page showcasing Core M’s power and versatility.
Intel.com Home Page
Primary Product Page: 2 in 1's
I was Associate Creative Director at Razorfish, working on the Intel account. This project entailed conceptual creative around an established brand messaging platform, then execution (writing and editing) across multiple touchpoints at Intel.com and beyond.