The work.
More than 30 years of it, one format: the client, the result, the number. Eighteen full case studies, and one more card that carries the number.
Case studies
Blockchain hardware
Ledger
+20% monthly sales YoY
Through the industry's worst downturn. Two sub-brands built from scratch.
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B2B SaaS
BetterCloud
25% market share regained
From Gartner Visionary to Gartner Leader.
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Consumer technology
Tria Beauty
+63% website revenue YoY
Referral revenue up 600%+. Messaging moved from the device to the transformation.
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Global sweepstakes
Hard Rock Cafe International
+15% in-store traffic
The Mystery Tour, and a Telly Award. Also the first Hard Rock website.
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Disney Vacation Club repositioning
Disney
+38% memberships in 90 days
Inquiries and bookings up 50% in the first 14 days; growth held at +30% YoY for 18 months. Plus copy across the parks. Before any of it: the canoes.
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Global product launch
Intel
+25% sales & online conversions
Core M, the Jim Parsons campaign and #ConflictFree on Intel.com.
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Kids' Choice Awards app
Nickelodeon
+20% engagement YoY
A gamified voting app with a featured spot in the App Store.
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Project Re:Brief
Cannes Cyber Lion
Four classic campaigns rebuilt for the modern web.
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Connected World launch
Sony
33 languages, one launch
Companion site for Sony's global campaign, from IFA Berlin to CES.
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Retail promotion
Microsoft
+18% online conversions
Sign-ups and purchases beat every previous quarter.
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News relaunch
USA Today
FWA Site of the Day
One of America's most-read news sites, re-imagined for how people consume news now.
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iPad app
Broadway.com
Broadway, on the iPad
The best of Broadway.com, refined for touch: shows, videos, and a clean, sophisticated visual personality.
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Product site reinvention
Wacom
A new kind of product site
An experiential site that lets you feel what it's like to own the product, with a humanised product finder.
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Madden Ultimate Team
EA
A billion-dollar franchise, on the web
Card packs, storefront, auction block and data visualizations in one interface familiar to console gamers.
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Ramayana
Chrome's launch in Asia
An interactive retelling of the epic, with OgilvyOne: handcrafted artwork, digital physics, five chapters across multiple Chrome windows.
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Creative exploration
The Future of Airline Websites
Three airlines called within ten days
A what-if for online travel booking: intelligent, aware, suggestive. Conceived, written and produced by Chris at Fantasy Interactive.
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IT asset disposition
Apto Solutions
+41% revenue YoY
The founders' story, finally told without the founders.
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Agency
Remark Growth Marketing
+36% revenue YoY
+87% page views and +44% lead conversions after the rebuild.
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Donor campaign
American Red Cross
+30% blood donations
Year over year, from one messaging campaign.
Full study comingDisney Vacation Club
Vacation Magic, the international newsletter, photographed from the archive: the cover, the club news, the resort pages, the member stories.
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Microsoft Store
Retail work from the archive: an Xbox table on the store floor with the copy sketched in marker before it was set in type, the back-to-school concepts, a holiday e-blast, the NYC Mixer site.
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Broadway.com, on the iPad
From the case study: the idea sheet, the shows grid, a show page, the featured news layer, and the app in both orientations.
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Madden Ultimate Team
From the case study: the owner's box, the cards front to back, the packs, the auction block, a card profile, and the UX playbook.
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Brands the work has touched.
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