Remark Growth Marketing

The bottleneck

Remark had years of expertise and a client list built almost entirely on referrals and word of mouth. That works until it doesn't. To scale, the agency needed a wider market to know what it did and why that was different, and its own story had never been given the treatment it gave clients.

Marketing is a sharp-elbowed category. Everyone in it claims strategy and creativity. Remark needed a position it could hold.

What we extracted and built

Interviews, research and data analysis first, to find the strengths that reflected what Remark actually was. Those became the focal pillars of a Foundational Messaging Brief and a position built on a named method and a specific buyer, in a category where everyone claims strategy.

A target-audience persona study followed: the behaviors, pain points and motivations of the clients Remark most wanted, so both the messaging and Remark's own performance marketing could aim at the same people.

Then the website narrative, written to make the right prospect want to reach out immediately. We also named Remark's proprietary tools and methods so they fit the new identity and lexicon, which gave the agency something to own that competitors couldn't copy.

What changed

The refreshed identity and website put Remark on firmer ground in its market.

Page views rose 87%. Lead conversions rose 44%. Revenue rose 36% year over year. Referrals never did that.