Manifesto
Refuture
Rebalance.
Reimagine.
Replatform.
Worthy objectives, to be sure.
But there’s a larger play here. One that will impact the lives and livelihoods of millions of people, employees and customers alike.
This is about reshaping the future of Premera to meet the objectives of the 2023 vision, and beyond.
It’s time to Refuture.
To secure a version of the future where healthcare access is simple and easy.
A future where the systems and tools unite to reveal a warm and personal experience in their place. Where the support is quick and reliable, offering exactly what you need, right when you need it most.
Premera is well positioned to own its future. All you need now is the right strategic partner to bring the deep experience, resources, and capabilities to help unify your foundational technologies into a cohesive and scalable platform–doing no harm–while taking great care to empower your people to be their very best. A partner that fortifies your position even further, ensuring your market-leader position in 2023, and far beyond.
Accenture stands ready to be that partner. We bring the depth and breadth of experience and capabilities required to capably usher successful organizations through transformations that uncover efficiencies, drive value, and ultimately help them deliver best-in-class customer experiences.
Together we can reshape and repurpose the potency of your people and the power of your process to ensure that the future you envision is the one that soon arrives.
It’s time to Refuture, and we stand ready to help you make it real.
VIDEO BRIEF -
› Video Topic/Scenario:
Accenture (ACN) is presenting in-person at a client site—aka “Orals” presentation—to win and secure a large piece of new business, stemming from a successful RFP response. This video will be played in the room, at the start of the meeting, to set the tone and mood for the presentation and discussion to follow. The main thrust of the story is that ACN is the perfect partner—for the current RFP engagement scope, and the long-term as well—to help the client smoothly “replatform”–implement and manage a new technology platform that will help (re)shape the future of their business.
› Video Key Objective:
Establish strong connection between client’s origins and history in the Pacific Northwest (PNW) and ACN’s local focus and presence in the PNW. We want to contrast that just a bit with the power and value of ACN’s global footprint, as pertains to the most efficient and effective solution for client’s needs. In so doing, to establish confidence and positive feelings toward the idea that ACN is the right/best partner to help client achieve their goals via “reshaping their future” aka “ReFuture.”
› Video Target Audience:
Senior executives on the client team, decision-makers for partner selection as a result of the RFP process.
› Video Key Messages:
• This is all about the PNW (Pacific Northwest), and reshaping the client’s future to best serve their customers within it
• It’s about mitigating risk and disruption–doing no harm–while empowering their people to be their very best
› Video Targeted Outcomes:
- Think – “Wow, they really get us, and our objectives, and they’re ideally positioned to help us achieve them.”
- Feel – Understood. Encouraged. Secure. Confident.
- Do – Choose ACN as their partner for the engagement
SCRIPT -
Introduction (~:25 seconds)
Vision of future – cite Premera RFP
[main VO] Premera is embarking on a five-year transformation journey, to increase efficiency, better meet ever-changing market demands, and above all to deliver superior service to your customers.
Rebalance
Reimagine
Replatform
This is about reshaping the future of Premera to meet the objectives of the 2023 vision.
You’re well positioned to own your future. All you need now is the right strategic partner with the deep experience, resources, and capabilities to help unify your foundational technologies into a cohesive and scalable platform, while empowering your people to be their very best.
Local Focus (~:20 seconds)
This is all about our ties to the PNW community
A partner in the Pacific Northwest that fortifies your position even further, ensuring your market-leader position in 2023, and far beyond.
Accenture stands ready to be that partner.
Like you, or connections to the Pacific Northwest are deep and strong.
With more than 150 alliance partners, including Accenture Microsoft Business Group.
Power of Partnership (~:25 seconds)
Accenture’s reach in the PNW and beyond
We actively recruit graduates from local universities,
Supporting and investing in the community and its growth.
With nearly 40% of our workforce volunteering each year,
And some of our largest clients are yours too.
We bring the depth and breadth of experience and capabilities required to uncover efficiencies, drive value, and ultimately help ensure you can deliver a best-in-class customer experience.
ReFuture (~:20 seconds)
Optimistic Future – introduce ‘ReFuture’ brand
Together, let’s repurpose the potency of your people, and the power of your process, to ensure that the future you envision is the one that soon arrives.
Rebalance. Reimagine. Replatform…
It’s time to ReFuture…
and we stand ready to help you make it real.
