GLOBAL CAMPAIGN CREATIVE
Sony Connected World
As part of the launch of Sony’s anthemic campaign – Connected World – Fi created a companion website featuring interactive product demos and experiential proof points.
The site debuted at IFA in Berlin, one of the world’s leading consumer electronics trade shows, and then expanded for the main launch at CES in Las Vegas.
My Role
I served as senior Producer on the Sony account. For this project, I wrote and edited all of the final approved copy, managed the translation into 33 languages, and produced the interactive website that went live at Sony.com. Later, I wrote, edited and produced the Case Study that you see here.