The Brief CEO Brian Krzanich set Intel® on a conscious mission toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. This special feature on Intel.com was launched to bring the project to the public, and invite further engagement, particularly with millennials. The Approach The important issues related to conflict minerals are not widely known, yet they touch all of our lives in some way. 1. Quickly, clearly, simply draw the user in to learn more. 2. Offer them easy means to get involved and help. The Key Challenge To address and resolve a pervasive lack of awareness and understanding, then provide clear options to offer help and get involved. The Result The #ConflictFree hashtag spurred the global conversation onward, and this page served as an outpost for concerned citizens. The hashtag, and the pursuit of a conflict-free supply chain, soldier onward.

CSR CAMPAIGN

Intel: In Pursuit of Conflict-Free

Intel’s CEO Brian Krzanich set Intel® on a conscious mission toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. We were tasked with launching a

“social action campaign”, with this special section of Intel.com as the official outpost to draw the reader in quickly, inform them clearly, then offer easy options for getting involved. 

Project 5 - Screenshot - annotated -dProject 5 - Screenshot - annotated -d