American Red Cross: Pumping up blood donations by 30%
Developed creative messaging campaign work, which led to total blood donations increasing by over 30% vs. donations the previous year.
Campaign messaging
Nickelodeon: Upping the fun, and engagement—20% YOY increase
Developed UX brand content strategy and creative messaging for the Kids’ Choice Awards (KCA) iOS app, which saw in-app engagement and voting—their key objective/metric—increase by 20% YOY.
Case study