USA Today: The story behind a full relaunch
Crafted a compelling and detailed embedded journalism piece, supporting Fantasy Interactive’s bold redesign of usatoday.com which dramatically disrupted the online news space.
Case study
Highlighting the creative reinvention of the Wacom site
Produced, wrote, and edited the case study outlining how Fantasy Interactive completely reimagined Wacom.com from the ground-up, with a first-of-its-kind experiential site.
Case study
Weaving the tale of the Google Ramayana project
Produced, wrote, and edited the case study for the Google Ramayana project—a retelling of a classic work of Asian literature—brought to life by Fantasy Interactive and OgilvyOne, to support the launch of the Chrome browser in Asia.
Case study
Intel: Action-oriented messaging for a ‘Social Action Campaign’
Conceptualized, wrote, and edited a social action campaign for Intel, in line with their mission of moving toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. This project was primarily a content strategy puzzle to solve, and puzzles are our jam.
Campaign messaging
Intel Core M: Powering the launch of the latest chip
Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.
Global Product Launch
Sony Connected World: Connecting the dots for a seamless experience
Helped launch Sony’s ‘Connected World’ campaign with a companion website featuring interactive product demos and experiential proof points. As Senior Producer on the Sony account, I wrote and edited all copy, managed its translation into 33 languages, and produced the interactive website that later went live at Sony.com
Global Campaign Creative
Shining a spotlight on the new Broadway.com experience
Crafted and edited a case study for Fantasy Interactive, highlighting their groundbreaking iPad application, designed to take the Broadway ticket-buying experience online. Our work helped this case study powerhouse (Fi) reach another level of impact and clarity via enhanced content strategy and narrative structures.
Case study
Apto Solutions: Creating foundational assets for an IT Asset Disposition company
Crafted and delivered a clear brand identity and powerful brand positioning for this SME, to differentiate it from its competitors and establish its authentic pioneer status. The refreshed website content led to improved brand perception and conversions.
Brand development & website copywriting
Hard Rock Cafe International: Drumming up in-store traffic—15%+ increase
Conceived, planned, produced, and launched a global sweepstakes promotion (Hard Rock Mystery Tour, which won a Telly Award) that drove up in-store traffic by over 15% vs. same period the previous year.
Campaign messaging
Microsoft: Programmed for growth—18% increase in online conversions
Developed and enhanced creative messaging campaigns for in-store promotions, which drove sign-ups and purchases to exceed levels from any previous quarter; online conversions increased by over 18%.
Campaign messaging