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Want your brand to grow, 
and win raving fans?

You need Movere℠

Okay, what’s Movere ?

Movere is the Latin verb ‘to move’… and it’s the root of the English words, ‘emotion’ and ‘motivation’. 

At CRC, Movere stands for emotionally-resonant branding & messaging that moves peopleit lights up their heart (giving them the ‘feels’), and sparks their mind, motivating them to take action (read: sales).

Movere is what delivers actual results to our clients.

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Watch this video to understand what we do, and how it helps you grow.

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A quick briefing on what we provide:

CRC is your perfect partner if:

CRC is your perfect partner if:

You’re an established startup, with a proven product/service

We’re the startup branding agency for you. Let’s lay the foundation for robust growth with a clear and authentic brand identity, and compelling messaging.

You’re a small-to-mid-sized enterprise, hungry to scale

Let’s engage more people with the right messaging, and win affinity. We’ll provide clarity and direction for your brand identity, and craft communication that connects powerfully with your audience.

You’re an agency who needs a brand strategist & copy partner

You’ve got everything else in place. All you need is an experienced strategist and copy partner on your team, as crazy about results as you are. We will maximize ROI for your clients with outcome-oriented, growth-focused work.

You want A-list talent, without the crazy price tag

We’ll deliver enhanced value with maximum ROI, drawing from Chris’ big-agency experience. We fully commit to your project, following a structured, proven process that delivers results. No exceptions.

You want a long-term partner, who is always in your corner

We’ve got you—we’ll help grow your revenue, with robust ROI. Our clients know us as dependable, invested collaborators, with sharp minds for both business and creativity.

You need to craft a winning pitch

We offer a service called Pitchcraft. Chris has been crafting winning pitches for over 20 years. For pitches targeting business worth $10M+, over a 12-month period, he achieved a win rate of 88%.

You’re an established startup, with a proven product/service

We’re the startup branding agency for you. Let’s lay the foundation for robust growth with a clear and authentic brand identity, and compelling messaging.

You’re a small-to-mid-sized enterprise, hungry to scale

Let’s engage more people with the right messaging—winning affinity, and conversions.
We’ll provide clarity and direction for your brand identity, and craft communication that connects powerfully with your audience.

You’re an agency who needs a brand strategist & copy partner

You’ve got everything else in place. All you need is an experienced strategist and copy partner on your team, as crazy about results as you are.
We will maximize ROI for your clients with outcome-oriented, growth-focused work.

You want A-list talent, without the crazy price tag

We’ll deliver enhanced value with maximum ROI, drawing from Chris’ big-agency experience.
We fully commit to your project, following a structured, proven process that delivers results.
No exceptions.

You want a long-term partner, who is always in your corner

We’ve got you—we’ll help grow your revenue, with robust ROI.
Our clients know us as dependable, invested collaborators, with sharp minds for both business and creativity.

You need to craft a winning pitch

We offer a service called Pitchcraft. Chris has been crafting winning pitches for over 20 years. For pitches targeting business worth $10M+, over a 12-month period, he achieved a win rate of 88%.

Case Studies
intel-brand.jpg
Chipping in for Intel
Creative messaging and UX copy that led to a 25% boost in sales and online conversions
Insights inside
Project-11-Cover-min
Making engagement child’s play for Nickelodeon
UX brand content strategy and creative messaging that increased in-app engagement and voting by 20% YOY
How it played out
ee
Cannes Cyber Lion (Silver) Winner
Crafted messaging for Project Re: Brief: an audacious labor of love that married creativity with technology.
Reinventing classic campaigns
We want what you want

Results and Growth

We’ll say it and say it and say it again: We believe emotionally-resonant brand content strategy is the only way to grow. It’s what we call: Movere!

Movere is all about identifying that win-win spot where your brand’s value propositions, and your audience’s interests, align. 

Then, we address those shared interests via compelling copy—well-chosen words that paint a picture—creating a virtual experience of your product or service for your customer. In turn, evoking powerful emotions and feelings, moving them to take immediate action. 

Bottom line for you? 

More engagement, conversions, sales, and
raving fans.

A Forrester study found that ‘feelings’ influence 
a customer’s buying decision and loyalty 1.5x times 
more than any other factor studied
Caution: 
Word-nerdery afoot

What’s Movere?
Movere is the Latin verb ‘to move’, and it’s the root of the English words ‘emotion’, ‘motivation’, and a bunch of other words.

Say it out loud:
Movere is pronounced ‘mo-VERR-ay’.
For fun, make it an exclamation. Movere!

Why Latin?
Because we’re polyglots, Latin is foundational—the root of many English words—and we love going back to it for ideas and inspiration. 

Simple math

Proven Skill

We deliver growth by ensuring...
Clarity: In your brand’s identity, what sets you apart, who your customers are, how you should speak to them.

Value:
Via robust ROI, over the short- and long-term.

Chris has 25+ years of agency and in-house experience helping brands grow, from startups to F500 businesses.

You get both halves of his brain: the creative & business side; and our full commitment.

Efficient Process

Our streamlined, proven process is the linchpin of our success. Having spent years leading production for creative projects, Chris spots inefficiencies from miles away, and steers us clear.

Results
(Movere)

Win-fographics

1 of every
0

clients becomes a long-term collaborator

0

prestigious awards won

Cannes Cyber Silver Lion, Telly Award, Site of the Day (SOTD) Award

0 +

years of

developing, refining, and applying branding and copywriting expertise

0

words written daily

0 +

brands empowered and grown

More reasons to choose CRC

American Red Cross: Pumping up blood donations by 30%

Developed creative messaging campaign work, which led to total blood donations increasing by over 30% vs. previous year.

Hard Rock Cafe International: Drumming up in-store traffic—15%+ increase

Conceived, planned, produced, and launched a global sweepstakes promotion (Hard Rock Mystery Tour) that drove up in-store traffic by over 15% vs. same period the previous year.

Intel: Chipping in to boost conversions—25% jump in sales

Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.

Microsoft: Programmed for growth—18% increase in online conversions

Developed and enhanced creative messaging campaigns for in-store promotions, which drove sign-ups and purchases to exceed levels from any previous quarter; online conversions increased by over 18%.

Nickelodeon: Making in-app engagement child’s play—20% YOY increase

Developed UX brand content strategy and creative messaging for the Kids’ Choice Awards (KCA) iOS app, which saw in-app engagement and voting—their key objective/metric—increase by 20% YOY.

Google search result: Creative impact—Cannes Cyber Lion winner

Crafted creative messaging for Project Re: Brief: an audacious labor of love that reimagined 4 classic ads while pushing the boundaries around the marriage of creativity and technology.

What people are saying

“Chris has the ability to add his own voice and style to his writing, while working closely to our client's brief and strategy....”
- David
SVP Client Services
Global Ad Agency
“…We would strongly recommend CRC’s services for anyone in need of clear, effective, compelling branded content.
– James
Sr. Director of Product
“Chris is a seasoned professional with a unique blend of business savvy and a creative mindset...”
– Todd
EVP Marketing
“…We’re thrilled to have found a branding partner whose USP aligns perfectly with ours: big-agency expertise that delivers results, without making you jump through hoops.”
- Ash Geary
CEO
Remark Growth Marketing agency
“…Our high expectations were fully met, and exceeded, throughout the engagement, and the added value far outweighed the total cost.”
– Yair Levin
VP of Product at Money Lion
“Chris truly embodies efficiency. We have been long-time collaborators with CRC… Chris always meets his deadlines, and the work is thorough, detailed, and error-free…”
– Christina Cole
Director
Communications & Brand, BlueVine
“…I always found Chris to be an exceptional creative and strategic minded writer…he is an accomplished ACD who I would hire again in an instant.”
– Colin Johnson
Founder at Omencraft® Design Agency and the pop-art brand Karma Ace®
“…The final copy and messaging was everything we had been trying to say, much better said.
– Jeffrey Jones
CEO
Apto Solutions, leader in IT Asset Disposition services
“…CRC has a track record of delivering outstanding results, on-time, with maximum efficiency and returns.
– Junko Ueno
Director of Operations
Remark Growth Marketing agency
Brands we’ve moved

Brands we’ve moved

F500 BRANDS

Startups & SMEs

Fresh Catalyst
Dutch Publishing Media Giants
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Dutch Publishing Media Giants
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Dutch Publishing Media Giants
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Dutch Publishing Media Giants
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Help yourself

Stealables:

Free Creative Brief template

Which service do you need?

Ready to Move?

Your questions, answered.

Have more questions?

Have more questions?