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Category: Creative writing

Intel Core M: Powering the launch of the latest chip

Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.

Global Product Launch

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Sony Connected World: Connecting the dots for a seamless experience

Helped launch Sony’s ‘Connected World’ campaign with a companion website featuring interactive product demos and experiential proof points. As Senior Producer on the Sony account, I wrote and edited all copy, managed its translation into 33 languages, and produced the interactive website that later went live at

Global Campaign Creative

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Shining a spotlight on the new experience

Crafted and edited a case study for Fantasy Interactive, highlighting their groundbreaking iPad application, designed to take the Broadway ticket-buying experience online. Our work helped this case study powerhouse (Fi) reach another level of impact and clarity via enhanced content strategy and narrative structures.

Case study

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