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Category: Creative writing

The Future of Airline Websites (Site Of The Day award)

Co-produced, crafted, and edited a proactive exercise with Fantasy Interactive where we reimagined the future of airline websites if they better leveraged the vast opportunities offered by the digital interactive medium. Once launched, we were contacted by over 50 different airline and OTA firms, got covered in Wired, and even picked up an SOTD award.

Creative Exploration

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Giving life to a life-coaching brand, from scratch

Helped an experienced life coach launch his brand: Crafted a uniquely authentic brand identity deck, identified a market niche via a robust brand positioning framework, and delivered a powerful name and website messaging in line with the new strategy.

Brand development & website copywriting

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Intel Core M: Powering the launch of the latest chip

Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.

Global Product Launch

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