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Category: Campaign work

The Future of Airline Websites (Site Of The Day award)

Co-produced, crafted, and edited a proactive exercise with Fantasy Interactive where we reimagined the future of airline websites if they better leveraged the vast opportunities offered by the digital interactive medium. Once launched, we were contacted by over 50 different airline and OTA firms, got covered in Wired, and even picked up an SOTD award.

Creative Exploration

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Intel Core M: Powering the launch of the latest chip

Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.

Global Product Launch

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Sony Connected World: Connecting the dots for a seamless experience

Helped launch Sony’s ‘Connected World’ campaign with a companion website featuring interactive product demos and experiential proof points. As Senior Producer on the Sony account, I wrote and edited all copy, managed its translation into 33 languages, and produced the interactive website that later went live at Sony.com

Global Campaign Creative

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