Our work helped to shift the brand from their origins as a hardware provider into a multi-dimensional company—with the capacity to branch into new lines of business, and build their resilience to the changing investment landscape along the way.
Crafted creative messaging and UX copy for the new Intel.com home page and product pages, in support of their Jim Parsons campaign. This work boosted sales and online conversions for these products by over 25%.
Global Campaign Creative
Helped define a clear and authentic brand identity and brand positioning framework; crafted website copy that led to a 66% YOY growth in site-driven revenue.
Brand development & website copywriting
Co-produced, crafted, and edited a proactive exercise with Fantasy Interactive where we reimagined the future of airline websites if they better leveraged the vast opportunities offered by the digital interactive medium. Once launched, we were contacted by over 50 different airline and OTA firms, got covered in Wired, and even picked up an SOTD award.
Creative Exploration
Helped an experienced life coach launch his brand: Crafted a uniquely authentic brand identity deck, identified a market niche via a robust brand positioning framework, and delivered a powerful name and website messaging in line with the new strategy.
Brand development & website copywriting
Helped a growing marketing agency strongly position themselves for success in a crowded marketplace, with a 360-degree brand refresh exercise. The agency continues to experience a significant increase in page views, average page view time, and conversions.
Brand development & website copywriting
Produced, wrote, and edited the case study for the Google Ramayana project—a retelling of a classic work of Asian literature—brought to life by Fantasy Interactive and OgilvyOne, to support the launch of the Chrome browser in Asia.
Case study
Conceptualized, wrote, and edited a social action campaign for Intel, in line with their mission of moving toward responsible sourcing and investing in the Congo, and eliminating conflict minerals from their supply chains. This project was primarily a content strategy puzzle to solve, and puzzles are our jam.
Campaign messaging
Conceptualized and produced creative messaging—built atop an established brand messaging platform—for the launch of Intel’s Core M processor. Directed messaging and UX for an interactive experience that highlighted the benefits of the processor, rooted in proof points for a Millennial audience.
Global Product Launch
Helped launch Sony’s ‘Connected World’ campaign with a companion website featuring interactive product demos and experiential proof points. As Senior Producer on the Sony account, I wrote and edited all copy, managed its translation into 33 languages, and produced the interactive website that later went live at Sony.com
Global Campaign Creative