The work.
More than 30 years of it, one format: the client, the work, and the number where there is one. Eighteen full case studies, and two more cards from the archive.
Case studies

Blockchain hardware
Ledger
+20% monthly sales YoY
Through the industry's worst downturn. Two sub-brands built from scratch.
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B2B SaaS
BetterCloud
25% market share regained
From Gartner Visionary to Gartner Leader.
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Consumer technology
Tria Beauty
+63% website revenue YoY
Referral revenue up 600%+. Messaging moved from the device to the transformation.
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Global sweepstakes
Hard Rock Cafe International
+15% in-store traffic
The Mystery Tour, and a Telly Award. Also the first Hard Rock website.
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Disney Vacation Club repositioning
Disney
+38% memberships in 90 days
Inquiries and bookings up 50% in the first 14 days; growth held at +30% YoY for 18 months. Plus copy across the parks. Before any of it: the canoes.
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Global product launch
Intel
+25% sales & online conversions
Core M, the Jim Parsons campaign and #ConflictFree on Intel.com.
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Kids' Choice Awards app
Nickelodeon
+20% engagement YoY
A gamified voting app with a featured spot in the App Store.
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Project Re:Brief
Cannes Cyber Lion
Four classic campaigns rebuilt for the modern web.
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Connected World launch
Sony
33 languages, one launch
Companion site for Sony's global campaign, from IFA Berlin to CES.
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Retail promotion
Microsoft
+18% online conversions
Sign-ups and purchases beat every previous quarter.
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News relaunch
USA Today
FWA Site of the Day
One of America's most-read news sites, re-imagined for how people consume news now.
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iPad app
Broadway.com
Broadway, on the iPad
The best of Broadway.com, refined for touch: shows, videos, and a clean, sophisticated visual personality.
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Product site reinvention
Wacom
A new kind of product site
An experiential site that lets you feel what it's like to own the product, with a humanised product finder.
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Madden Ultimate Team
EA
A billion-dollar franchise, on the web
Card packs, storefront, auction block and data visualizations in one interface familiar to console gamers.
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Ramayana
Chrome's launch in Asia
An interactive retelling of the epic, with OgilvyOne: handcrafted artwork, digital physics, five chapters across multiple Chrome windows.
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Creative exploration
The Future of Airline Websites
Three airlines called within ten days
A what-if for online travel booking: intelligent, aware, suggestive. Conceived, written and produced by Chris at Fantasy Interactive.
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IT asset disposition
Apto Solutions
+41% revenue YoY
The founders' story, finally told without the founders.
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Agency
Remark Growth Marketing
+36% revenue YoY
+87% page views and +44% lead conversions after the rebuild.
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Donor campaign
American Red Cross
+30% blood donations
Year over year, from one messaging campaign.
Full study coming
Neuroscience research services
Brains On-Line
Launched March, acquired August 2017
Brand narrative and website, built with the founders. Charles River Laboratories acquired the company five months after launch.
Full study comingDisney Vacation Club
Vacation Magic, the international newsletter, photographed from the archive: the cover, the club news, the resort pages, the member stories.
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Microsoft Store
Retail work from the archive: an Xbox table on the store floor with the copy sketched in marker before it was set in type, the back-to-school concepts, a holiday e-blast, the NYC Mixer site.
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Broadway.com, on the iPad
From the case study: the idea sheet, the shows grid, a show page, the featured news layer, and the app in both orientations.
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Madden Ultimate Team
From the case study: the owner's box, the cards front to back, the packs, the auction block, a card profile, and the UX playbook.
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Brands the work has touched.
Is your best story still living in one head?
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